The first ever La Mer pop up in London

Beauty buffs rejoice, Soho Square's about to get the Crème de La Mer treatment. La Mer – the instantly recognisable luxury skincare brand that serves as the secret weapon of A-listers from Kim Kardashian to Gwyneth Paltrow is taking up residency in Soho Square with an exciting new pop up. Visitors will be invited inside to explore the story and ethos behind the brand and its rise to global prestige, as well as providing a haven like a space for self care and relaxation in the oppressive bustle of central London.

There are a number of events that will be available to pre-book, including thirty minute 'miracle' facials, Q&A sessions with industry experts like Alex Steinherr, make-up consultations with celebrity makeup artists, and an array of other activities taking place over the four day pop-up. A multi-sensory yoga session inspired by the ocean? We're in.

You can also just turn up and enjoy refreshments at The Miracle Bar, test the different textures of the famous Creme de la Mer, and leave with a sample. The pop-up will run from Wednesday 18 April – Saturday 21 April 2018, see below for opening times. Read more here.