Little Circle, childrenswear London

It's universally acknowledged that childrenswear presents a moral conundrum: to spend or not to spend? All parents want their children to look fab, but because they grow so fast the cost of dressing girls in pretty party dresses often makes you think twice about investing in a piece.
Thanks to a clever new venture from Anna Bromilow (former Fashion Director of Tatler Magazine) and Lisa Hill (former Executive Director for Morgan Stanley Private Equity) parents can bid goodbye to compromise. Little Circle has remedied this tension with a new online store that focuses on luxury, but with a twist. Their concept is simple: buy chic children's clothing, wear and love the items, and when they are too small, send them back, receive credit and refresh your child's wardrobe with new clothes. Not only is this a simple solution to childrenswear woes, it's sustainable too.
Each piece is hand selected by the team and checked to ensure that it's in peak condition. You can also buy items first hand and brand new. Labels include Hucklebones, Noro, Louise Misha and Maan, all chosen for their bespoke, artisan and unique elements. This isn't your run-of-the-mill outfitters, and you can guarantee that your child will be unlike any other in the playground. You can browse the full selection here. The perfect place to buy festive outfits and gifts for little ones.