Sephora UK store opening: the French beauty emporium is coming to London
Sephora UK is landing in London in March 2023 and promises to be a showstopper. The black, glossy, striped exterior will hold plenty of surprises. Here's what's in store.
Sephora International Store
Where is the Sephora UK store?You'll be able to find the Sephora UK's beauty offering in the epic 6,000-plus square feet space among the 360-plus stores already housed in Westfield, White City, London, one of the biggest malls in Europe. Expect a mix of digital technology, test-and-play areas, and self-checkouts (don't forget to sign up for the members' rewards: events, discounts, sales and freebie alerts.)
Especially good is the Pick & Mix section, where you get to choose five discovery samples for free. Plus, they go beyond the norm, and as in other European stores have initiatives like their colour-coded baskets. So if you’d prefer not to be approached by a store helper the basket hue you choose signals that – perfect for anxious or shy shoppers. We can't wait to delve into what they have planned…
What does Sephora have in store?There's a thrilling range of over 135 brands, with curation from the Sephora universe and new products to the UK.
'We are very excited to open our first store in London, which is something we know our Beauty Community has been waiting for many years,' says Sarah Boyd, managing director of Sephora UK.
'After the very successful launch of sephora.co.uk and our app last autumn, we have been inundated with questions about our plans to open stores. As the creator of multi-category, multi-experience prestige beauty retailing, we are thrilled to bring London a store that aspires to meet the needs of every beauty occasion. Our passionate hand-picked cast members will welcome all customers to a welcoming, vibrant, diverse and inclusive environment where all their imaginations can roam free as they discover their own personal extraordinary forms of beauty.'
There's a stellar line-up of brands exclusive to Sephora UK, such as Makeup by Mario, GXVE by Gwen Stefani, ONE/SIZE by Patrick Starr, Vegamour, Skinfix, Commodity, not to mention SEPHORA's Collection – its own brand of loved and trusted products. Some brands are making their debut in physical retail in the UK, including Tarte, Supergoop!, Danessa Myricks, Kosas and Glow Recipe. Alongside this, a coveted selection will be on offer, including Fenty Beauty, Drunk Elephant, ILIA, MILK Makeup, JVN, Gisou, Dior, Tom Ford and Jo Malone.
If that isn't enough, then shop at Sephora.co.uk: with over 50,000 products on offer you know there is something for every skin tone, texture and hair type – whatever your heart, face, body or hair desires.
Beauty Director's Sephora Edit
Sephora Collection Super Ultra Glow & Strenghtening Serum, £19.99
Reasonably priced yet full of skin-friendly, get-glowing ingredients guaranteed to add radiance to all skin types.
Sephora Collection Super Ultra Glow & Strenghtening Serum, £19.99 – buy here
Sephora Collection Pro-Foundation Brush, £24.99
People stockpile these when they head to the stores overseas – now you don't need to fly. Tube or cab it to the store, or even more effortless? Order here.
Sephora Collection Pro-Foundation Brush, £24.99 – buy here
Floral Street Grapefruit Bloom Scent Diffuser, £42; NEST New York Grapefruit Reed Diffuser, £56
I'm obsessed with these mood-boosting grapefruit blends for the home. The citrus scent offers a fresh olfactory-appealing environment – without being too floral, heady or oud-y. So the NEST New York Grapefruit or Floral Street Grapefruit Bloom Scent Diffuser, £42, get my vote.
NEST New York Grapefruit Reed Diffuser, £56 – buy here
Floral Street Grapefruit Bloom Scent Diffuser, £42 – buy here
SkinFix Barrier+ Triple Lipid Boost 360° Eye, £44
Exclusive to Sephora, this is all about skin barrier repair – just what you need for post-party, January-tired eyes. It feels luxurious to use, and its clinical trial results are impressive. In a 28-day study 93% showed a reduction in fine lines in the under-eye area.
SkinFix Barrier+ Triple Lipid Boost 360° Eye, £44 – buy here
Sephora Lip Stain Liner, £9.99
The Vintage Rosewood shade resembles my lip colour – only better. It's long-lasting, easy-to-use and budget-friendly.
Sephora Lip Stain Liner, £9.99 – buy here
Find out more here: www.sephora.co.uk
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