Glossier pop-up shop London
Test, play and shop your favourite Glossier products in store in the UK, as the London pop-up extends opening due to popular demand
Glossier’s newest retail experience, aka the Glossier London pop-up has taken over at 13 Floral Street, Covent Garden, London WC2E 9DH. The space is inspired by the great British social club; think an explosion of floral fabrics on walls, floors and doors, hidden entranceways and secret passages, all leading to your favourite beauty playthings.
There’s also a co-ordinating flower-powered umbrella (the news of our terrible British weather reaches far and wide!).
The limited-edition hair saver not only looks good, but will raise money for the Young Women’s Trust, a charity that fights for gender equality and helps struggling young women gain confidence and find work. For each one sold, the brand will donate £5 to the charity.
There’s also a ‘ Glossier London skyline’, a full-scale scale installation (cameras at the ready) plus all of their iconic and cult beauty products to play with – colour-match for the Stretch concealer, sniff-test the You scent and depart with fluffy Boy Brows! Yes please!
Since Glossier launched in the UK in 2017, products have been snapped up online but shoppers have faced difficulty when trying to colour-match for items such as foundation or concealer. This pop-up gives UK customers the opportunity to browse products in person and test the much-loved fragrances, make-up and skincare.