Best in-store toy shop: Harrods toy department, Knightsbridge
Harrods' fourth floor was recently redesigned by Farshid Moussavi (the architect behind Victoria Beckham's flagship) in an open, modern way that makes it easy for adults to browse – and for kids to lose themselves. With over 200 toy brands in stock, the smart, spacious layout dedicates each room to a different product, like soft toys or Lego, making it easy to find what your child is interested in without feeling overwhelmed. There's even a fitting room for fancy-dress fittings and a demonstration zone. The products on offer, like the small car that races around a London city track or sparkly body glitter tattoos in a rainbow of colours, are impossible to resist.
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Harrods, 87-135 Brompton Road, Knightsbridge, London SW1X 7XL, United Kingdom