London Fashion Week digital events: June 2020
In the fashion world, June is a month of menswear shows, with fashion industry players travelling between London, Florence, Milan and Paris in order to see the new collections.
But a fashion industry disrupted by coronavirus travel restrictions, social-distancing measures and factories converted to PPE creation means the show must not go on.
Or does it? For some brands, the answer lies in an experimental digital response where fashion films, interviews and live events will communicate ideas for the new season in innovative ways.
Read on for the developments in digital fashion shows as we get them.
Main photo: Roksanda SS20 © Shaun James Cox BFC