Gucci's Mémoire d'une Odeur has launched
Gucci's new fragrance, Mémoire d'une Odeur, boast a stellar campaign of famous faces and a gender-free scent
And, in true Michele style, the Creative Director has handpicked a milky-way of stars to front the campaign. British singer, songwriter and actor Harry Styles leads the universal mix of talents and models who attended the Cruise 2020 fashion show at the Capitoline Museums, including Harris Reed (designer), Zumi Rosow (designer and musician), Ariana Papademetropoulos (artist), Stanislas Klossowski de Rola (actor and musician), Olimpia Dior (artist) and Leslie Winer (model and musician).
Gucci Mémoire d’une Odeur - The Campaign
Gucci Mémoire d’une Odeur - The FRAGRANCE
Transcending gender and time, Gucci Mémoire d'Une Odeur blends Roman Chamomile and Indian Coral Jasmine to establish a new olfactive family, Mineral Aromatic.
Top notes of Roman Chamomile, while at the heart lies Indian Coral Jasmine Nature Print ®—a note exclusive to Gucci, collected in India, with a honeyed temper and an orangey coral-colored heart—and precious musks. Base notes of Vanilla and noble woods as Sandalwood and Cedarwood.
"The musky mineral accord is the keystone of the fragrance: it links all the other olfactive elements together with pure softness," says Master Perfumer, Alberto Morillas.
“I had to think quite carefully about why Alessandro Michele, Gucci's Creative Director, chose chamomile. When I started to work with the scent of chamomile itself, then I understood,” Morillas said. “No one had done it before. Chamomile is known all over the world. Everyone has smelt it at some point, but as a dream, a memory of childhood, something timeless, and never in a fragrance. This flower is much underestimated and is a plant with an exceptional olfactive signature.”
Symbolizing a starry night sky, the perfume’s green box is decorated with Celestial firmaments inspired by Giotto’s frescoes in the Scrovegni Chapel in Padova, while the bottle recalls a vintage Gucci perfume from the ‘90s. Grooved like a column from an ancient world, the light green glass flacon features a gold-toned cap. Printed gold foil frames the label, revealing the Gucci logo.