Daisy Love pop-up: Somerset House
Marc Jacob Fragrances' first ever immersive pop-up is landing in one of London's landmark locations to celebrate the launch of Daisy Love
Now, for the first time in over four years, a brand new fragrance has been added to the franchise – Daisy Love.
Millenial-Queen Kaia Gerber is the official face of the campaign, and has since been dominating Insta-feeds dripping in daisy chains and frolicking through beaches. It comes as no surprise that Marc Jacobs Fragrances are throwing a truly millennial-themed pop-up to celebrate its launch, fuelled by what they are calling 'Insta-Love'.
Somerset House's Portico Rooms will be transformed into 'Daisy Love World', which will feature both a retro arcade and a beach terrace. There'll be prizes, fragrance-inspired sweet treats, and plenty of immersive spaces curated by consumers through Insta-Polls. It's set to be one of the most Instagrammed beauty pop-ups of the summer.
Register for the free event here
Friday, 20 July: 11am – 7pm
Saturday, 21 July: 11am – 7pm
Sunday, 22 July: 11am – 4pm
Portico Rooms, Somerset House, Strand, London WC2R 1LA