Alexa Chung's collection is now available to buy
Alexa Chung unveiled her debut collection Alexachung with a flourish of fairylights, flowers and pink confetti. Watching on was a gaggle of family, friends and press, gathered in the incredibly pretty Danish Church of Saint Katharine in London's Regents Park.
After huge anticipation, the collection is now available to buy online and (unsurprisingly) is selling fast. Think pinafores, pinstripes and dungarees, and - our personal favourite - a serious pair of silver glittery platforms.
With over 150 pieces, pricing from £85-£1,500, Alexa will create four in-season collections a year, available from a selection of retailers - Selfridges, Net-A-Porter, Matches and Mytheresa. This is no ordinary celebrity fashion line, this is affordable, aspirational fashion at its finest,
Alexa, undoubtedly her own best model, wore the sparkly green number on the right to the unveiling of the collection last night. You can get it yourself here
Meanwhile, we are seriously digging the zip-front dungarees in this dark denim-wash hue (there are three different shades), available to buy here.