Selfridges opens largest eyewear department in the UK
Selfridges unveils 300 square metres devoted to sunglasses and opticals (2,000 different styles from 43 brands) as the focal point of its vast accessories hall
Now, in a move to match this attitude, Selfridges has opened the largest eyewear department in the whole of the UK. Three hundred square metres are filled with polished cabinets containing the most covetable brands and styles of the moment, from Le Specs to Chanel.
'Sixteen of these brands are new to Selfridges, including a cluster of brands exclusive to the store such as Fak by Fak and Project Produkt. Several brands such as Grey Ant, Retrosuperfuture, and Thiery Lasry have created exclusive styles within their collections especially for Selfridges', said a spokesperson for Selfridges.
In an age where Alessandro Michele is giving sunglasses pride of place on Gucci littered runways, and where matrix-style wrap-arounds are experiencing a mighty renaissance in the gilded halls of Prada, we expect this department to become a mecca for eyewear enthusiasts far and wide.