Fashion on Film, Somerset House

Home of London Fashion Week, Somerset House will be hosting two talks concerning ideas on the role of film in fashion. The talks will invite experts in the industry to share their ideas under the titles 'Framing Fashion: From the Margins to the Centre' and 'Kinetic

Collaborations'. 

Framing Fashion: From the Margins to the Centre, Somerset House 

For those that have seen, or plan to visit the Guy Bourdin exhibition at Somerset House this first fashion talk should appeal to you. On the first night of discussion, a select panel will consider image-makers that challenge stereotypes in fashion and ask what role fashion film plays within wider visual culture. Whilst reflecting on fashion and media practices, the speakers will debate the relevance of fashion film, and ask how it might affect social and cultural change. 

In light of the continuing debate on size zero models, coupled with the current counter culture in which 'normal' people have been employed to front major fashion campaigns, ideas of image making in fashion continuing to be particularly relevant and interesting. Indeed in an age of instagram the image as a form of communication has never been more powerful.  Speakers for this event include Kathryn Ferguson, a film director, curator and research fellow at London College of Fashion (her clients include Chloé, Lady Gaga and Dazed Digital) and Jennifer Byrne, Head of Video at Dazed Group Ltd. 

Kinetic Collaborations, Somerset House 

Who ‘owns’ the vision for fashion films? Is the filmmaker a creator or a mere conduit and what exactly are the processes that these collaborations follow? In the second fashion talk the panel will explore the different motivations and roles of both parties in these particular contexts, delving into questions of interpretation, authorship and creative control. Speakers include London-based Quentin Jones, illustrator and animator, and Zowie Broach, Head of Fashion at the Royal College of Art and co-founder of the fashion label BOUDICCA.