The Quiet Luxury fashion trend and how to nail it
An antidote to fashion week's front-row circus, the 'quiet luxury' fashion revolution is making headway.
With talks of Gucci wanting to move away from the in-and-out nature of fashion to focus on timelessness and Milan Fashion Week's street style leaning towards elegance, quiet luxury is gaining momentum.
Quiet clothes don't advertise their value, they whisper it. In unpredictable times, it's best to keep luxury 'sotto voce' as the Italians put it.
In other words, forget bold logos and monogrammed prints, this is about craftsmanship, tailoring, texture, quality fabric, clean/classic cut and brandless bags.
The Row, Loro Piana, Jil Sander and Khaite built their names around quiet luxury. But smaller (and less expensive) fashion brands of the likes of APC, Toteme or Officine Générale have been embracing the trend for years.
