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Fashion

The Quiet Luxury fashion trend and how to nail it

By Eleonore Dresch on 2/3/2023

An antidote to fashion week's front-row circus, the 'quiet luxury' fashion revolution is making headway.

With talks of Gucci wanting to move away from the in-and-out nature of fashion to focus on timelessness and Milan Fashion Week's street style leaning towards elegance, quiet luxury is gaining momentum.

Quiet clothes don't advertise their value, they whisper it. In unpredictable times, it's best to keep luxury 'sotto voce' as the Italians put it.

In other words, forget bold logos and monogrammed prints, this is about craftsmanship, tailoring, texture, quality fabric, clean/classic cut and brandless bags.

The Row, Loro Piana, Jil Sander and Khaite built their names around quiet luxury. But smaller (and less expensive) fashion brands of the likes of APC, Toteme or Officine Générale have been embracing the trend for years.


Quiet Luxury: Tailoring and Texture with a touch for comfort

Quiet Luxury: tailoring and texture with a touch for comfort

Relaxed tailored trousers (choose one size up to get a slouchy finish) paired with cashmere jumpers.

Photo courtesy of Armani

EXTREME CASHMERE

EXTREME CASHMERE

No.256 Judith cashmere sweater – SHOP HERE

PRADA

PRADA

Batavia pleated tie-waist wool-twill trousers – SHOP HERE

THE ELDER STATESMAN

THE ELDER STATESMAN

Vista upcycled cashmere striped sweater – SHOP HERE

RAEY

RAEY

Flared cashmere tailored trousers – SHOP HERE

Quiet Luxury: logo-less bags

From totes to cross-body, plain, logo-less bags are very much the trend of the season.

A.P.C.

A.P.C.

Helene leather-trim canvas bucket bag – SHOP HERE

DRAGON DIFFUSION

DRAGON DIFFUSION

City woven-leather cross-body bag – SHOP HERE

THE ROW

THE ROW

Leo knotted leather bucket bag – SHOP HERE

Quiet Luxury: Beige is the new black

Quiet Luxury: beige is the new black

From Giorgio Armani to Max Mara, beige in silky or plush fabric reigns supreme. Worried you may vanish in blandness? Add a touch of red to the mix (ballet flat à la Bottega, for example).

Photo courtesy Sportsmax

RAEY

RAEY

Thin wrap nappa-leather belt – SHOP HERE

KHAITE

KHAITE

Jade striped oversized cashmere sweater – SHOP HERE

RAEY

RAEY

Sleeveless nylon-blend raffia shift-dress – SHOP HERE

With a touch of red

With a touch of red

THE ROW

Minaudiere suede clutch bag – SHOP HERE

Quiet luxury: Get the right blazer

Quiet luxury: buy the right blazer

When it comes to a blazer, the key is in the quality of its cut and fabric.

The tendency at the moment is to go oversized. A quiet luxury blazer, however, must be timeless and wearable for years to come. It can be paired with jeans, tailored trousers and a simple white tee to fit your silhouette.

Not everyone can go for a Saint-Laurent blazer but brands such as Raey, Isabelle Marant and Officine Générale offer some great alternatives.

Photo courtesy: The Row

ALTUZARRA

ALTUZARRA

Hattson double-breasted crepe suit jacket – SHOP HERE

 MAX MARA

MAX MARA

Filante jacket – SHOP HERE

RAEY

RAEY

Double-breasted wool suit jacket – SHOP HERE

LORO PIANA

LORO PIANA

Dorina cashmere-flannel blazer – SHOP HERE

Quiet Luxury: leather comfort

Quiet Luxury: leather comfort

Pencil or pleated skirts and boyfriend bomber jackets. Go for the classic cuts to keep them forever.

Photo Courtesy The Row

 ISABEL MARANT

ISABEL MARANT

Akiras gathered textured-leather jacket – SHOP HERE

RAEY

RAEY

Leather pencil skirt – SHOP HERE

GIULIVA HERITAGE

GIULIVA HERITAGE

The Tom shearling-collar leather bomber jacket – SHOP HERE

COS

COS

Oversized leather trenchcoat – SHOP HERE

Quiet Luxury: accessories

Forget about logo belts and ostentatious jewellery. Accessories can elevate an outfit best when they're more unassuming and minimalist.

SAINT LAURENT

SAINT LAURENT

Wheat-chain necklace – SHOP HERE

 SOPHIE BILLE BRAHE X CARO EDITIONS

SOPHIE BILLE BRAHE X CARO EDITIONS

Candy diamond & 18-carat gold ring – SHOP HERE

ISABEL MARANT

ISABEL MARANT

Lecce leather belt – SHOP HERE

BOTTEGA VENETA

BOTTEGA VENETA

Can Opener Intrecciato-leather belt – SHOP HERE

Quiet Luxury: Grey Uniform

Quiet Luxury: grey uniform

Perhaps you've already joined the grey coat cult. If however, you are still in doubt about the power of greyness, just look at the plain grey cashmere sweaters worn with white pleated skirts during the Prada show during MFW. Low key, yet ever so stylish.

A testimony to the perennial attraction of a plain little grey number.

Photo courtesy: Max Mara

TOTEME

TOTEME

Boxy alpaca-blend sweater – SHOP HERE

PRADA

PRADA

Logo-intarsia high-neck wool-blend sweater – SHOP HERE

BLAZÉ MILANO

BLAZÉ MILANO

Fine Everyday double-breasted wool jacket – SHOP HERE

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