Dress shopping just got better
New fashion brand Tove launches with summer dresses
And the very newest? Tove, a contemporary brand co-founded by Camille Perry and Holly Wright who decided to fuse their combined 15 years of industry experience to dress a modern, elegant woman.
The result is a collection of grown-up, beautiful clothes with a heavy emphasis on fluid fabrics, soft hemlines and a muted colour palette.
And while there are separates such as camisoles, blouses and trousers in the collection, it's the dresses that caught our eye: cut from luxuriously weighty silks they simply scream special summer occasion.
With prices between £275 and £825 the London-based brand is striking for a contemporary customer - a woman who appreciates the weight of the exquisite silk and hand-finished quality. Refined designs have nothing superfluous or faddy, ensuring that these are pieces that will be worn season after season and dressed up or down. Simply wear as is during the summer months, and layer up with a fine knit and boots come autumn.
The brand takes its moniker from the Danish name Tove, which means 'strength and beauty' - characteristics that Perry and Wright envision their customer will value as much as they do.
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