Burberry x Kris Wu: new collection announced today
Burberry x Kris Wu: new collection announced today
To be cool now is to be chameleonic. The newest Burberry collaboration, Burberry x Kris Wu, not only recognises this but embraces it. Kris Wu is multi-talented: a musician, actor and model. He’s an influencer, a guy we all secretly want to be.
Kris Wu and Christopher Bailey (the forward-thinking Burberry President and CCO) created and curated the 19-piece collection together. Expect to see iconic Burberry pieces, like the trench coat, printed with Wu’s personal tattoos and song lyrics. Wu’s touches are all very intimate.
The collection, which launches on 16 December, reminds us yet again that Bailey is always one step ahead of the game. He is constantly updating the fashion house to make it modern and millennial.
Kris Wu modelling the collection
Graphic motifs are all over the casualwear collection which includes hoodies and sweatpants. T-shirts come oversized just as Wu wears them. Burberry is of course most famous for its outerwear and this won’t disappoint: Wu has reimagined the classic biker jacket and created a plastic cagoule in tartan. It’s heritage for the hashtag generation.
Christopher Bailey said of the collaboration: “Kris is an incredibly inspiring artist who embraces and is authentically involved in all the creative worlds of music, acting and fashion.”
Kris Wu is a megastar in his native China, so the collection is bound to have global appeal. It is pushing boundaries in other ways too: Wu has released a song to coincide with the collaboration inspired by his experiences of the brand. Burberry x Kris Wu feels relevant to now: it’s a collection for the millennial man.
Burberry x Kris Wu will be available online and in select stores from 16 December.
Kris Wu and Christopher Bailey (the forward-thinking Burberry President and CCO) created and curated the 19-piece collection together. Expect to see iconic Burberry pieces, like the trench coat, printed with Wu’s personal tattoos and song lyrics. Wu’s touches are all very intimate.
The collection, which launches on 16 December, reminds us yet again that Bailey is always one step ahead of the game. He is constantly updating the fashion house to make it modern and millennial.
Kris Wu modelling the collection
Graphic motifs are all over the casualwear collection which includes hoodies and sweatpants. T-shirts come oversized just as Wu wears them. Burberry is of course most famous for its outerwear and this won’t disappoint: Wu has reimagined the classic biker jacket and created a plastic cagoule in tartan. It’s heritage for the hashtag generation.
Christopher Bailey said of the collaboration: “Kris is an incredibly inspiring artist who embraces and is authentically involved in all the creative worlds of music, acting and fashion.”
Kris Wu is a megastar in his native China, so the collection is bound to have global appeal. It is pushing boundaries in other ways too: Wu has released a song to coincide with the collaboration inspired by his experiences of the brand. Burberry x Kris Wu feels relevant to now: it’s a collection for the millennial man.
Burberry x Kris Wu will be available online and in select stores from 16 December.
