Turning tips into memories

Online gifts for mums and kids

By Jen Barton Packer on 23/4/2019

In London, there's no shortage of amazing shops when you're looking for gifts - but you don't always have the time to go for a leisurely wander to pick up a new present. Especially if you've finally scored an invite to meet your mum friend's new baby. Or you need to pick up eight super-cool gifts for the onslaught of kids' summer birthday parties around the corner. Whatever you're looking for, we've got the answer - here are the must-know online destinations to find gorgeous gifts for mums, babes and everyone in between. Happy shopping.

Best for the hand-picked gift feel: The Garnered

Best for the hand-picked gift: The Garnered

The Garnered offers a beautifully curated selection of pieces to appeal to any discerning mum, with plenty to tempt in terms of homewares (like Ben Sutton's hand-thrown blue glaze bowl, £40, pictured), scented potpourri and candles and leather goods. For the mum who has it all, there's plenty of jewellery, too - and nothing says "I may be a mum, but I still have my sense of personal style" better than Tara 4779's ethical jewellery pieces, made from recycled gold and conflict-free diamonds. In case you're shopping for us, we'll take the Arc ring.

Best for discovering new brands: The Mamahood

If you live in Dulwich, you've probably been to The Mamahood pop-up (open through May), which houses all kinds of gorgeous and personalised gifts from mum-run brands. Online, you'll find fab collabos with jewellery brand Decadorn and accessories label Honey & Toast, as well as an A-Z of shoppable brands for mums-to-be, babies, kids, the home and more (including brands we love like Happy Self Journal, Clary Peg and Mud & Bloom). Did we mention there's a discount code to go with most brands? We won't judge if you pick up a little something for yourself while browsing.

Best for babies and beyond: Colour Chronicles

Best for babies and beyond: The Colour Chronicles

We've found the perfect new-mum present. The Book of You: A Record of Childhood (£20) comes in a choice of six rainbow-bright colourways and is a beautiful memento to capture childhood - and all its chaos and moments and memories - up to age 16. We love the interactive questions, which get kids to think, asking them their funniest memory from that year or what they want most in the world. This is one gift that will be as lovely to look back on as it is to fill out. As any parent will tell you, those early years just fly by so fast!

Best for mums and kids: The Small Home

The Small Home is the slow, sustainable online shop where you can find treats for the whole family, like their sellout matching sheepskin moccasins. You'll also find clothing, bags, natural bath and body treats and homewares. The woven Kenyan baskets made by a women's cooperative in Machakos - suitable for displaying plants or hiding/organising all kinds of home paraphernalia - make a gorgeous gift for the mum in the midst of a Marie Kondo moment.

Best for kids' clothes: Noé & Zoë Berlin

When buying kids' clothing as a gift, it's always nice to surprise the parents by introducing them to a brand that does playful, stylish, colourful and wearable pieces - bonus points if there are gender-neutral silhouettes and prints. Noé & Zoë Berlin manages all of that, and nails urban cool kid-meets-flight of fancy, in every single piece. So, so cute.

Best for lifestyle gifts: Ingredients LDN

Motherhood gives parents a newfound appreciation for those four walls they call home, and any new gifts that make that space more appealing are always welcome. Ingredients LDN is full of cosy, gorgeous, endlessly Instagrammable items, from linen throws to chocolate body scrub to this copper kettle (£220). Swoon.

Best for toys: Kidly

Navigating cool kids' toys and gear can be tricky in a sea of plastic, where everything looks pretty much identical. Kidly has a truly impressive collection of stylish brands that stand apart from the crowd, like Tum Tum's sustainable bamboo kitchenware for kids or social impact backpack-brand State, which donates a bag of school supplies to a child in need for each bag sold. When it comes to kids' toys and accessories, there's plenty to choose from, whether you're looking to spend £10 or £100.