Immersive horror: Variant 31, London mystery location

If you were a character in a horror movie, would you be the first to die or the last person standing?

With a zombie apocalypse on its way to London, it’s time to find out. Variant 31 is an ‘immersive survival experience’ that conjures a disturbingly life-like dystopia in a mystery 25,000 sq ft location in London.

The scale of the event promises to be impressive. The brains behind it include Oscar Blustin, who has in the past created an immersive experience for cult horror film producer Hammer; and the production is backed by Big Dreamer, who brought Rock of Ages to the West End. Guests will be confronted with an onslaught of animated corpses – the show uses at least 100 actors – with which they must do battle. The show’s tagline is ‘Aim for the Head’.

So it’s safe to say Variant 31 won’t be an evening for the faint-hearted. The show comes with a pantheon of trigger warnings, which encourage those who are claustrophobic, asthmatic, pregnant or suffering from ‘any other mental, physical, or medical afflictions’ to stay at home. Those who step into this 90-minute nightmare should be prepared for strong language, scenes of violence, nudity and ‘intense special effects’. Will you dare?

Click here to book