Best fashion brands: 2018 hotlist
From the most stylish to the stratospherically cool, we've compiled a hotlist of the best fashion brands 2018 has to offer.
Whether you want to know which logo you should be flaunting, the hottest new French designer, or who's behind the most exciting collaborations of 2018, we've got the guide.
These are the labels to lust after this year.
With its famous quotation marks, its self-referencing statement pieces (check out the boots with 'For Walking' emblazoned down the side) and its emphasis on street wear, Off-white by Virgil Abloh is the designer's darling. It has already collaborated with everyone from Gucci to Converse. It might have been on your radar last year already, but take note: in January, Off White launched a more affordable collection. Entitled 'For All' its prices are significantly lower, though it's only available in 11 worldwide stores. The 'For All' collection means Off-white is heading for the mainstream. Buy it fast.
What to buy: Perspex shoes, parachute belts and logo tees. Plus, look out for cooler-than-cool homeware from Off-white's 2018 Ikea collaboration.