It's little surprise this grown-up, sophisticated brand with its sharp staples and dramatic silhouettes has made waves among fashion writers, as the power-trio behind the label are already huge high-street names with over twenty years of experience between them: Caren Downie, Emma Farrow and Rachel Morgans.
Brand Director Downie, previously Buying Director at Topshop, flashed her on-point style credentials when she said: 'we have long been fans of OTHER, their aesthetic and the edit of their collections have always been inspiring to us.'
As well as hosting dynamic collections including Peter Jensen, OTHER's own brand mirrors the off-beat and slick designs of Finery, using darker tones and with a more relaxed aesthetic.
The Finery capsule collection is designed to compliment OTHER's own line, as well the the contemporary designers stocked in store, includes apparel, footwear and accessories. If you're going to be anywhere during London Fashion Week other than the Frow, you should be here.
|What||Finery pop-up in OTHER/shop|
|Where||OTHER, 21 Kingly St, London , W1B 5QA | MAP|
|Nearest tube||Oxford Circus (underground)|
17 Aug 15 – 28 Jan 16, 12:00 AM
|Website||Click here for more information|