Sit FROW at LFW
A recent initiative from the British Fashion Council has seen the doors of London Fashion Week thrown open to the public in a new way.
When LFW returns to the capital in February it will include an immersive experience for the public, stuffed with catwalk shows, creative installations, industry-led panel talks and the discoveryLAB, 'an experiential space where fashion meets art, technology and music.' Designers Temperley London and De La Vali will be taking to the catwalks to show their SS20 collections. A favourite of Kate Middleton, Temperley London is renowned for its very British take on bohemia with a focus on refined gowns, beautiful prints and elegant embellishment. Offering a more sultry take is De La Vali, the Ibiza-founded brand that's taken the fashion world by storm since it launched in 2015. Expect dramatic looks, bold prints and plenty of attitude.
The catwalk shows will take place at the official London Fashion Week Hub, Store Studios X 180 The Strand, on 15 and 16 February. Each brand will stage shows throughout the day: Temperley London on Saturday 15 February, and De La Vali on Sunday 16 February. Show times are 10am; 12:30pm; 3pm and 5:30pm.
Ticket holders will also gain entrance to a #PositiveFashion Designer Exhibition, which will showcase 'the creative work of progressive designers explores the most compelling stories around sustainability, community and ethics.' They will also receive a complimentary drink and an exclusive LFW tote bag.
There'll also be a number of in-conversation events with key figures from within the fashion industry:
Saturday 15th February
Alice Temperley in conversation with Caroline Issa, 1pm - 3pm
Tommy Hilfiger and Lewis Hamilton in conversation with Dylan Jones, 3:30pm - 5:30pm
Sunday 16th February
Jana Haveman and Laura Castro in conversation with Jamie Winstone, 12:30pm - 2:30pm
Billy Porter, 3pm - 5pm
Be pampered at the Klarna x Olivia Rubin pop-up:
Klarna has announced a LFW partnership with kaleidoscopic British designer Olivia Rubin, which will see a Fitzrovia townhouse transformed into a salon-sanctuary hybrid over fashion's biggest weekend in the capital. There'll be complimentary manicures for guests, a showcase of Olivia Rubin's latest collection and plenty of Klarna goodies on offer.
Where: 88 Great Portland Street
When: 14 - 17 February, 10am - 6pm
Get behind the scenes at Mulberry's 'Made to Last' Preview
From the 14 February, Mulberry is launching an in-store initiative and programme of events dubbed 'Made to Last', celebrating the brand’s responsibility commitments to past, present and future. An immersive installation will bring the brand’s craft and design ethos to life, complemented by a three-day programme of live music, exclusive events and talks, craft workshops and a pop-up café from Popham's Bakery. Customers will have the chance to watch as Mulberry craftspeople create the recently launched 100% sustainable leather Portobello Tote as if transported to Mulberry's carbon-neutral Somerset factories.
When: 14 February 2020 - 16 February, 10am - 5:30pm
Where: 50 New Bond Street
Fight fast-fashion at Patrick McDowell's Swap Shop:
Liverpool-born designer and CSM graduate Patrick McDowell has collaborated with the Global Fashion Exchange and the British Fashion Council to create sustainably-minded initiative, the 'Swap Shop' in place of showing a new collection. Visitors can ‘walk in with any item and swap it for any other from the rail’.
When: 14 - 16 February 2020
Where: 180 The Strand
Sparkle at ME London x Lark & Berry Fine Piercing pop-up event:
To celebrate LFW, sustainable jewellery brand Lark & Berry is popping up at ME London Hotel for a 5 day piercing pop-up. The piercing specialists pierce with both hoops and labrets so that customers can achieve their perfect look immediately, with lab-grown jewellery that minimise scarring.
When: 13 - 18 February 2020
Where: ME London Hotel, Strand
Have your portrait drawn by top fashion illustrator Jessica Bird:
A London-based Scot, Jessica Bird favours chalk pastels to create her brightly coloured images of fashion-clad figures. Inspired by the catwalks, Bird's oeuvre also features plenty of dogs. The esteemed illustrator returns to the London EDITION for Fashion Week, creating stunning pastel portraits for guests free of charge from 6 PM - 8 PM in the Lobby Bar.
When: 13 - 17 February 2020
Where: The London EDITION Hotel
Watch live as the Liberty winter fashion shoot takes place:
Committed to bringing original design to all, London Fashion Week gets the Liberty treatment with an in-store photoshoot – included on this season’s schedule by the British Fashion Council. Customers are invited to watch the creative team including Liberty Design Director Holly Marler and stylist Katie Shillingford in action for a sneak peek at Winter 2020, before browsing our new-in Summer Main collection on the shop floor – a celebration of Liberty’s continuing contribution to eccentric British style, with our community placed firmly at the forefront.
When: Sunday 16 February 2020
Where: Floor 4 Liberty
Get pierced at Ref London x Kimaï's exclusive pop-up:
Kimaï is bringing some of their sustainable, ethical, lab-grown diamond jewellery to Reformation's London store to celebrate fashion week . They'll also be piercing ears on Saturday. If getting your ears pierced is too much danger for you, feel free to skip that. It's not mandatory. Walk in appointments only.
When: 13 - 16 February 2020 (See store opening hours)
Where: 186 Westbourne Grove
|What||LFW February 2020: events for the public|
|Where||The Store, 180 The Strand, The Store, 180 The Strand, London, WC2R 1EA | MAP|
|Nearest tube||Temple (underground)|
15 Feb 20 – 16 Feb 20, Times vary