Fendi pop up: Selfridges
Amid its mighty renaissance, Fendi is the latest designer to take over Selfridges' accessories hall corner shop
So, it comes as no surprise that the brand is the latest resident of Selfridges' Corner Shop, in a pop up that will last all summer.
In a bid to deliver the Italian spirit to London, Fendi has erected an ice-cream stand filled with branded lollies from famed Roman gelateria Steccolecco, and a post card stand where guests will have the opportunity to purchase bespoke Fendi cards inscribed by an in-house calligrapher.
But, most importantly for Fendi enthusiasts, visitors will have a head start to explore and buy items from the brand's AW18 collection. Look out for the Fendi/Fila collaboration, as well as the enormous Mon Trésor bag and classic Kan I bag.
The pop up is now open for business, and will stay so until 2 September.