The best fashion pop-ups: London
Fashion moves fast in London. Pop-ups can go from deserted shopfronts to buzzing hives to bare rails – all in the space of a day. Click through our slideshow to find all the best London pop-up shops and events on now.
London's first ever 'Insta Pop-Up' will open in Belgravia's Motcomb Street this May, where it will remain for two weeks. Isabel Spearman who heads up the @DailyDressEdit Instagram, will curate a selection of dresses from her favourite brands, including Cefinn, Lily & Lionel and KITRI.
You'll find Spearman in store giving styling advice to shoppers. She said, 'The beauty of Instagram is that you can easily stumble across brands – big or small – that you wouldn't usually consider, however, this isn't something which is usually replicated during an in-store shopping experience.'