The conversation about sustainability in fashion was building serious momentum pre-pandemic, so it's heartening to know that it remains on the agenda as many brands begin to bounce back after this difficult trading period.
Online fashion retailer Farfetch has launched a Fashion Footprint tool, including a sustainability calculator that explains the impact of the materials used in an item and the environmental benefits of purchasing pre-owned fashion.
Allbirds – the New Zealand footwear brand with a focus on natural materials and sustainable practices – has launched an underwear collection. Made from the brand's proprietary blend of responsibly sourced eucalyptus tree fibres and merino wool, the pieces prioritise comfort and softness.
Jewellery brand Pandora has committed to stop buying newly mined silver and gold for its jewellery by switching to recycled sources by 2025. Currently 71% of the silver and gold used by Pandora is from recycled sources, by increasing this commitment it will significantly cut carbon emissions and water usage.
Gucci has launched an Off The Grid capsule collection using recycled, organic, bio-based and sustainably sourced materials. With a focus on bags and accessories plus a few pieces of clothing, the brightly coloured, genderless collection makes much of the brand's double G logo.