Matches' townhouse: 50 Carlos Place
A seven thousand foot Georgian townhouse puts Matchesfashion.com at the forefront of the future of retail
It's a social space where Matchesfashion.com will offer a personalised service to their heavy-spending customers as well as showcasing the best of what the brand has to offer. And with the location in the heart of Mayfair – just a stone's throw from the Connaught and the Ritz, as well as the luxurious Mount Street – the townhouse is bound to attract new, international visitors as well as loyal shoppers of times passed.
With four, vast personal shopping suites, fitting rooms where shoppers can try on requests made through a 90 minute delivery service, a tropical garden, a food and drink space hosting a rotating calendar of chefs, and an event space for workshops, supper-clubs and more, the townhouse will be at the intersection of fashion and lifestyle.
The major manoeuvre in the online fashion site's growth strategy exists as the embodiment of retail's future, where lifestyle is merged with transactions to create a more organic approach to modern shopping.