Natural Deodorant, Re-invented
The new breed of odour-stoppers don’t contain nasties, look pretty for your shelfie, and more importantly, really work...
You’re not still buying deodorant with the weekly shop, are you? The next big thing in odour protection has good-for-you ingredients (meaning no aluminium), will keep you smelling sweet through a spinning class (or this bonkers heat wave we’re having) and look super stylish on your bathroom shelf too. If you needed any more convincing - Pinterest has stated the number of people saving images of ‘natural deodorant’ has risen by 116%. CW tried and tested (rush hour on the tube and a class at Psycle), and here's our pick of the best.
This formula took one year to develop, sold out on J Crew’s website in under eight minutes, and has racked up a whopping 5,000-person waiting list. Thankfully we managed to get our hands on it courtesy of a Cali, influencer friend. But when we have run out – we will be joining the hoards on the wait-list too. Why? Because the brilliant formula of anti-bacterial sage and rose, coconut oil and sandalwood smells divine, is uber natural, it’s not tested on animals and has that retro-meets-millennial packaging.