Superfood skincare and beauty products
From leafy green ingredients to anti-oxidising, nutrient-packed formulations, superfood skincare has established its position as a huge (expanding) force in the beauty industry.
The migration of superfoods (matcha, moringa, kale and quinoa to name but a few) from hip cafes to beauty laboratories is neither new, nor owed entirely to prevalent trends. Beauty products derived from nature have existed for many thousands of years, so the 'superfood' branding is essentially a twist on a tried and tested formula. Plus, applying these ingredients topically is essentially just changing the noursishemt from the inside-out to the outside-in.
From matcha and turmeric to avacado oil, we've rounded up the superfood skincare ingredients you should know about, and which products you can find them in.
Matcha, the Japanese tea known for its vibrant green hue, is currently enjoying its status as the fashionable alternative to coffee when you need a caffeine fix, among a surge in popularity in other culinary treats. But, as a powerful anti-oxidant, matcha powder has properties that renders it ideal for skincare-related issues such as dullness, rosacea and spots.
Left to right:
1. Plant Apothecary Matcha Antioxidant Face Mask, £24. Buy it here
2. Origins Rituali Tea Matcha and Green Tea Revitalising Body Mask. Buy it here
3. The Body Shop Japanese Matcha Tea Pollution Clearing Mask, £22.50. Buy it here