Superfood skincare and beauty products
From leafy green ingredients to anti-oxidising, nutrient-packed formulations, superfood skincare has established its position as a huge (expanding) force in the beauty industry.
The migration of superfoods (matcha, moringa, kale and quinoa to name but a few) from hip cafes to beauty laboratories is neither new, nor owed entirely to prevalent trends. Beauty products derived from nature have existed for many thousands of years, so the 'superfood' branding is essentially a twist on a tried and tested formula. Plus, applying these ingredients topically is essentially just changing the noursishemt from the inside-out to the outside-in.
From matcha and turmeric to avacado oil, we've rounded up the superfood skincare ingredients you should know about, and which products you can find them in.
Avocado has reached such a state of untouchable adoration in recent years, that doctors have dubbed avocado-induced injuries as 'avocado hand'. Seriously. From toast-topping to velvety DIY face-masks, the versatile fruit is a wonder. What's more, avocado oil is a powerhouse when it comes to hydration, age-spot reduction and inflammation. This is mostly thanks to its richness in omega 3, omega 6, vitamins (A, D and E) and essential fatty acids.
It's Skin The Fresh Mask Sheet Avocado, £3. Buy it here
Elizabeth Arden Sheer Kiss Lip Oil, £18. Buy it here
Pai Skincare Avocado & Jojoba Hydrating Day Cream, £32. Buy it here
Neals Yard Vitamin E & Avocado Night Cream, £22. Buy it here