Beauty Instagrammers to follow in 2018
Forget mind-numbing tutorials and excessive product-placement, these are the industry's coolest beauty Instagram accounts to know about.
From the brains behind Glossier to the beauty bloggers 2018 is throwing into the spotlight, these girls have edge, style, behind-the-scenes industry access and all-round enviable lives.
Meet the beauty industry's cool crowd:
Who is she?
The Founder and Creative Director of Beauty and Home Decor brand AERIN
Why you should follow her:
Step into the pastel-hued, petal-padded dreamworld of Aerin Lauder, grand-daughter of beauty guru Estée Lauder. It's a feed that is testament to her brand, and one which is built on the premise that 'living beautifully should be effortless'. This is pure escapism.