Pharrell Williams: Chanel signs star for new film
Chanel announces collaboration with singer, Pharrell Williams, for new film, reports India Doyle
The singer (as well as rapper, producer and designer) will join an all-star cast which includes Cara Delevingne and six-year-old Hudson Kroenig. The film will be screened alongside the Paris-Salzburg pre-fall collection on the 2nd December.
Chanel is, of course, no stranger to powerful collaborations. Last week saw the première of Chanel's project with acclaimed director Baz Luhrmann for the No. 5 advert.
Last year the Métiers d’Art collection was accompanied by 'The Return', a 25-minute film which depicted Geraldine Chaplin as Coco Chanel and Amanda Harlech as Vogue fashion editor Bettina Ballard.
Chanel has been pushing the boundaries of late. First there was the supermarket stunt in March, which garnered mixed reactions and a hefty amount of press. This season saw the staged protests in which the spirit of the 'Occupy' movement was commandeered for slightly more capitalist purposes.
Regardless of your thoughts on Lagerfeld's direction, it is indisputable that Chanel know how to put on a show. With an all-star cast and 25 minutes to fill, we can only expect great things.