Introducing the Design Districts: London Design Week destinations you simply have to visit
LDF 2016 is finally upon us: the biggest design moment of the year, where London shines as the design capital of the world. Every year it's a thrill, but it's also fairly overwhelming. There are hundreds upon hundreds of events to choose between.
We've already told you about this year's major highlights, but there are a great many smaller local events too that shouldn't be missed.
There are seven Design Districts this year spread over the capital: Brompton, Chelsea, Islington, Clerkenwell, Shoreditch, Brixton and Bankside. These hubs are areas where there are distinct concentrations of local LDF activity and events that can be traversed easily on foot.
So whether you're an East Londoner or won't stray north of the river, click through this gallery for your essential guide to each area
The original Design District, Brompton is home to a number of leading museums as well as global retailers and brand flagships.
The Victoria and Albert Museum - the main hub of the festival - is central to Brompton Design District. There's a huge number of events at the V&A, but on no account miss the Elytra Filament Pavilion - a glass and carbon fibre canopy is inspired by the filament structures of the forewing shells of flying beetles, known as elytra. It's gorgeous. The Green Room (above) is quite something, too - a monumental installation which doubles up as a timepiece: basically, a clock that you can stand inside of. Don't miss the V&A's shop, either - LDF's official outlet.
From here, head just up the road to Cromwell Mews to discover Light Pollination, an interactive digital artwork that celebrates the power of light. It has around 20,000 points of LED light, meant to mimic bioluminescence in nature. Visitors will be invited to interact with the installation by shining a source of light – such as from a mobile phone – onto the sculpture. This will be detected by sensors embedded on its surface.
Then head up Brompton Road, where you'll find a host of brands participating in LDF - just look for the red logo. You'll find us in Skandium, checking out the Bjørn Wiinblad showcase. This Danish maximalist's ceramics have been reimagined and are available for purchase. We adore them.