Half price gourmet: London soft launches
Here's how to cheat the system and try the best restaurants for a fraction of the price, before the critics (and crowds) come rolling in
Cheat the system and eat for a fraction of the price - visit restaurants during their soft launch, when food is 50% off.
Florentine, South Bank
What's the scoop? A new all-day cafe, cocktails and steak eatery is opening in Peckham
Why go? There's a social focus, so expect DJs at weekends and a convivial atmosphere
Florentine's soft launch takes place March 23rd - 26th with 50% off food
Hot Pot, Chinatown
What's the scoop? A new do-it-yourself hot pot restaurant is coming to Chinatown
Why go? 50 traditional Thai and Chinese ingredients will be used within the pots, and guests cook their own food in the broth
Hot Pot's soft launch takes place later in March, for their first week of opening, with 50% off food. We'll confirm dates when we have them
This list is constantly updated.